You’ve worked hard to get potential customers to find your company. And you’ve worked hard to get them ready to buy from your website. Now don’t blow it in the third act.
That’s might sound obvious, but even the big retailers can suffer high-profile failures at that point. Just ask Macy’s, for whom Christmas is becoming the most blunderful time of the year. The retail giant, long associated with the holidays, thanks largely to its annual Thanksgiving Day parade, experienced technical issues preventing some Black Friday sales for the second year in a row.